This course is focused on innovation, what it is (or not), how it appears (“search” & “select”), and how it can be managed (“implement” and “capture”). Innovation will not be restricted to creativity and new technical ideas, but also take organizational aspects into account. The course is committed to providing an opportunity to learn to use some tools and news ways of thinking which are better suited to addressing complex problems and opportunities inherent in organizations today.
In terms of method, the course will promote interactions between students and the teacher. Before each session, students will be expected to have read a chapter and/or article. During classroom sessions, students will work in groups to answer specific questions, and discuss what they have learned. Concepts and ideas will be illustrated with concrete examples and press releases.
- Teacher: Salvador Flores Jr.