This
course describes the skills,
knowledge and performance outcomes required to plan and develop a
feasible Business Plan by understanding the
nature and scope
of entrepreneurship, scanning
the market of potential entrepreneurial venture opportunities, and identifying and
evaluating the methods of venturing into business including but not limited
to starting one's
own business, buying
existing businesses and
the process of franchising. It also emphasizes on assessing the possible
characteristics and mindset of
entrepreneurs, analyzing typical entrepreneurial venture
challenges, errors and
rewards, identifying
effective strategic management,
developing product and service innovations and introducing the concepts of environmentally sustainable practices, social
entrepreneurship and intellectual
property management.
- Teacher: MARIANNI JOY LACABA