This course exposes students to culture and heritage tourism as a product. The course introduces students to the field of marketing of cultural and heritage tourism.
Students examine the ways in which such a product may be sustained and developed to grow the local and national economy.
The objective of the fieldwork is to explain to students through tourist guiding and interpretation in the tourist destination “in situ“ the meaning and value of objects of natural and cultural heritage, tourist attractions and historical heritage.
- Teacher: MIA CHERYL CASIRACAN