This course will cover the
workings, operations and integrative activities of major stakeholders in the
Tourism and Hospitality Industry. The student will also gain knowledge on
managing and marketing a service-oriented business organization. Apart from the
scope and structure of travel organizations, it provides an in-depth study of
the nature and distinctive characteristics of each sector of the entire tourism
industry, focusing on the management, organization, and planning of specific
business strategies for the various entities of the local setting. This will
also involve on the analysis of the possible impacts of external factors and
trends on the different tourism industry sectors and specifics types of
businesses. It will look into client profiling such as travel motivations and
influences as it relates to aligning strategic and tactical solution to the
business. The course also identifies employment opportunities available in each
sector and the corresponding qualifications for the jobs. (CMO
no.62 s. 2017).
- Teacher: Jessica Cano - Alorro